Why your Dental Website is Not Performing Well

"Having a Website is one of the Essentials of any Business that wants to stay in business"

-Unknown

He meant to say "A high Converting website".

If you already have a website you already know how much it means to any business that is interested in getting Discovered on the Net!.

In this Short Post, I'll explain 6 of the reasons I've found impact a website conversion Rate!

Drive a billion Vegetarians to a site that sells Meat won't do you any good. And I'm not exaggerating on this, I've found different Companies doing their Marketing all wrong and Blaming the Website's Design!

Make sure your Traffic source is relevant to your business and Weed out those that send Irrelevant Traffic

A quick Way to do this is looking at your Analytic dashboard and See your top traffic source, Cut down you Pay attention to the low performing Traffic sources. Here's a video on how to Use Google Analytic!

Design means creating something with a End Result in mind.

Hiring a 5% Freelancer on Fiverr might seem like a good idea when you create your Website but those "Designers" don't understand Design Principles and Fundamentals.

It's great to hop for a "awesome latest trend" design but if your marketing is targeted to people comfortable with basic designs you would Lose them. For Life!

First Impressions Count.

Making sure you design your website with a clear End result in mind would increase your conversion rates in the long run!

Yes, it's more expensive but it's would save you a lot of money Fixing a Bad Design In the Long run!

A Bad Design Actually Hurts Your Business!

Apart from Not Being favoured by Google, a slow website actually Loses the Traffic you manage to Get on to your Page!

In fact, according to a recent Study People expect a Web Page In less than 3 Seconds, the longer it takes after that affects the conversion Rate!

Use tools Like Google Pagespeed Insights and Gxmetrix to Find the Load speed of your pages and if it's above 4s, Consider Working on it!

A website can do Millions of things for you business but in this Industry it should focus on 2 things: Awareness and Conversion!

A 5$ website might get you the awareness (a bad one, most times) but would hurt Conversions in=n the Long run!

Make sure Getting in touch with you isn't hard.

You don't want to shove the Social Proof or the contact form/details Somewhere the Visitor won't notice easily!

The less you have to Make your Visitor work for it the better for both Of you!

I'm a strong Believer of putting the contact form on the Home page and Not shoving it Somewhere on Another Page! It's Proven to convert More!

As i Said, A website is for Learning about your business and actually Buying it.

If you don't communicate why they should pick your over another Dentist in the Same Business directory they found you on! You can Communicate this with Good Branding and Communicating your USP.

Spending More on Design upfront would save you the time of trying to fix it Later on! It's not "if" it's when!

Another very important factor to a low converting website is the loading speed.

The Slower your site is the more you lose Visitors.

Compressing Images and Minifying your Javascript Code are some of the Quick Things you do to improve your website Loading Time!

* — *

Thanks for taking the time to read this really Short article. I hope it helps you pin-point some things you might consider fixing on your Website!

If you're interested in Increasing your conversions without A Complete Overhaul, I offer a Free Website Audit for Dental Website.

Related posts:

Lafitte has about 140 employees and, before the implementation of EGITRON Process Control, the Quality Control records were made manually on paper. Most of the time, this data was not analyzed in a…

Si alguna vez has tenido la posibilidad de estar en la ciudad de Paris, de lo primero que te recomiendan es el Museo de Louvre. ¡Es el museo más visitado de todo el mundo! Preserva más de 480.000…

For those who found reasons, or excuses… for those who felt like they wanted to but couldn’t, and for those who felt like they couldn’t do it for a million dollars, this is for you. If you didn’t…